3 Rivers Chiropractic Journey into Online Marketing
3 Rivers Chiropractic is an office who specializes in all forms of personal injury chiropractic especially injuries caused by car crashes. When the human body gets into an auto accident if often becomes stressed from the intense physical punishment. This stress manifests itself in forms of whiplash, back pain, or neck pain.
Being good and helping people’s bodies overcome the pain of an accident seems easy for 3 Rivers Chiropractic, but telling people they are out there and getting just the right client wasn’t. For this reason local owner, Travis Vaughn, reached out to Ascend Marketing and Consulting of Woodinville, WA. Ascend has extensive experience in helping companies, such as 3 Rivers Chiro, find just the right customer. HOW?
How can Ascend Marketing find the perfect client for a chiropractor?
Step 1 – Finding out – Ascend does an interview in order to discover the perfect customer. Once the ideal client is identified Ascend goes to work.
Step 2 – Research – Next Ascend does research based on keywords to find what keywords people are searching on Google. After knowing the volume and competitive score of the industry’s most commonly searched keywords Ascend can start the next process.
Step 3 – Build a campaign – Now that Ascend knows all the right keywords to rank for the attention turns to the website and the construction of the online marketing campaign. The website needs to say the right things so when pointed to it, Google sees great forms of content. In fact, each page is aligned with a set of keywords grouped for a specific page.
Step 4 – Off Page SEO – At this point links are created to each page. These links come from a variety of sites with authority on the internet marketing subject; in this case, auto injuries and chiropractic. Little by little each page begins to rise on the search engines for their own specific set of keywords until they reach the 1st page, the page where everyone looks.
Step 4 – Phone Calls – Finally the phone calls begin to come in. Local owner, Travis Vaughn sees a difference in his bottom line and gives Ascend a great online review. Everyone wins. The customer gets the much needed relief from his/her pain, 3 Rivers Chiro gets the customers, and Ascend earned a customer for life based don great results.
If you or your company would like to target your ideal customer via online marketing call Ascend for a free consultation. It could change the way the world sees your business, which could change your life forever!